[EDEN PRAIRIE, MN, October 15 , 2024]— Dale’s, the flagship brand of Oskar Blues Brewery and the maker of original Dale’s Pale Ale, Dale’s Light Lager, and Dale’s Double IPA, is now the Official Beer of USA Curling.

“Dale’s and curling share many positive attributes,” said Ken Hehir, Brand Marketing Director at Oskar Blues Brewery. “Both have engaged fans, a love of spirited competition, and a sense of fun.”

Dale’s is making a significant investment in USA Curling and the sport because they see the opportunity it offers. They are looking forward to introducing the Dale’s family of beers to Member Clubs across the country, and the brand will have a strong presence at national championships and other USA Curling events.

“Beer is the most social beverage, and curling is the most social sport,” remarked USA Curling CEO Dean Gemmell. “Curlers support brands that support the sport, and they will be thrilled to choose from the Dale’s family of beers.”

More news about this partnership will be available in the coming weeks, as the Dale’s team and USA Curling develop plans for Member Club activations and national championship promotions.

Gemmell added, “Bringing people together is something both Dale’s and curling do. That’s why this sponsorship makes so much sense.”

About Oskar Blues Brewery
Founded by Dale Katechis in 1997 in Lyons, Colorado, Oskar Blues Brewery launched the craft-beer-in-a-can apocalypse with their hand-canned flagship brew, Dale’s Pale Ale. Today, Oskar Blues operates breweries in Colorado and North Carolina, and Dale’s Pale continues to be its bestselling craft can six-pack. Oskar Blues is available in the US as well as in many countries around the globe. Oskar Blues is part of Monster Brewing Company, formerly CANarchy, a total beverage company committed to producing superior quality and great tasting beverages that satisfy any occasion.

About USA Curling

Founded in 1958 and headquartered in Eden Prairie, Minnesota, USA Curling is the National Governing body for the Olympic sport of curling and the Paralympic sport of wheelchair curling in the United States. The mission of USA Curling is to grow, strengthen, and advocate for the Olympic and Paralympic sport of curling in the United States by prioritizing accessibility and programmatic development from grassroots to podium. In addition to Dale’s, USA Curling is sponsored by Columbia Sportswear, Twin Cities Orthopedics, Training HAUS, ISS (Ice, Sports & Solar), Rock Solid Productions, Jet Ice, and Laurie Artiss. USA Curling is a proud member of the World Curling Federation and the United States Olympic & Paralympic Committee. To learn more, visit usacurling.org.