USA Curling is excited to announce a new partnership that will help bring iceless curling equipment to Americans from coast to coast.

The National Governing Body of the sport in the United States has joined forces with Rock Solid Productions Inc. to launch a new online store where curling centers, community groups, and the general public can purchase FloorCurl iceless curling equipment from anywhere in the country.

Since 2009, FloorCurl iceless curling products have reached hundreds of thousands of new people each year around the world. “This equipment is the perfect way to get people interested in curling who may not have considered it an option,” said Rock Solid Productions Inc. owner, Chad McMullan. “Since it can be delivered at community centers, festivals and events, and in schools, it’s a natural fit for USA Curling’s grassroots development initiatives.”

Interim CEO of USA Curling, Dean Gemmell, hopes that the addition of the online store will provide a way for the organization to broaden its outreach efforts and reach a wider audience across the country. “The USA Curling FloorCurl shop will allow us to market iceless curling products in every corner of the United States,” said Gemmell. “The online store makes the equipment available to any group in the country who might want to give curling a try, which is particularly important for those who don’t yet have access to an ice curling facility.”

Gemmell adds that the proven history of FloorCurl as a stepping stone to on-ice curling fueled the initiative. “We have seen the Rock Solid FloorCurl equipment in action around the world, through programs like Rocks & Rings which has reached over two million students directly in schools across Canada,” said Gemmell. “We want to follow their lead and get programs like this running in the US, bringing curling to more and more new people, and this online shop is a major step towards reaching that goal.”

The USA Curling FloorCurl online store is now live and taking orders.

USA Curling is sponsored by Columbia Sportswear, Toyota, Twin Cities Orthopedics, Training HAUS, Brakebush, ISS (Ice, Sports & Solar), Sitrin, IHG, Rock Solid Productions Inc., and Laurie Artiss Ltd, and is supported as the National Governing Body for the sport by the United States Olympic & Paralympic Committee.