DALE’S HOUSE DEBUTS AT MEN’S & WOMEN’S NATIONAL CHAMPIONSHIPS IN DULUTH
Photo by: Lisa Rudolph
[EDEN PRAIRIE, MN, January 24, 2025] — Dale’s, the Official Beer of USA Curling, will have a major presence at the Men’s & Women’s National Championships.
The first Dale’s House will debut at the championships in Duluth, MN, from January 27 to February 2, 2025, with Dale’s House opening its doors shortly before the first games get underway at 7 PM. Dale’s will be a part of other USA Curling National Championships as well, including the Senior Nationals, the Mixed Fours Nationals, and the Club Nationals. The brand will also be at the final event of the championship season—the very popular USA Curling Five-and-Under Nationals, open to adult curlers with five years of less of experience in the sport.
Brewed by Oskar Blues Brewery, the Dale’s lineup includes its flagship Dale’s Pale Ale—the original craft beer in a can—alongside Dale’s Light Lager and Dale’s Double IPA. Fans will also enjoy the brand’s newest additions, Designated Dale’s NA Pils, its first non-alcoholic beer, and Dale’s Easy IPA, a 4.9% brew inspired by the beloved Pinner Session IPA.
“We are stoked to enter into this new, national partnership and share a beer or three with the USA Curling community at events and tournaments around the country,” said Aaron Baker, Brand Director of Dale’s. “Red, white, and blue cans of Dale's and USA Curling go hand-in-hand, demonstrating a dedication to quality, a strong sense of community and the joy of spirited competition…winner buys the first round. It's a perfect pairing that highlights camaraderie and the pursuit of a great time through sport and competition.”
“We’re thrilled to partner with Dale’s as our official beer, and I encourage all who attend this year’s Nationals to visit Dale’s House at the arena,” said Dean Gemmell, CEO of USA Curling. “Their community-focused, adventurous spirit aligns with the values of curling—teamwork, inclusivity, and fun. Socializing is a key component of curling culture and sharing a post-game beverage is a big part of that. This partnership is a natural fit—we’re excited to collaborate and Dale’s support will help us continue to grow the sport.”
Find ticket information and the USA Curling Men’s & Women’s National Championships schedule here. To learn more about Dale’s and Oskar Blues Brewery, please visit oskarblues.com.
PR & Marketing Contacts:
USA Curling: Jenna Burchesky, Director of Marketing
Email: jenna.burchesky@usacurling.com
Dale’s: KLG Public Relations
Email: oskarblues@klgpr.com
About Oskar Blues Brewery:
Founded by Dale Katechis in 1997 in Lyons, Colorado, Oskar Blues Brewery launched the craft-beer-in-a-can apocalypse with their hand-canned flagship brew, Dale’s Pale Ale. Today, Oskar Blues operates breweries in Colorado and North Carolina, and Dale’s Pale continues to be its bestselling craft can six-pack. Oskar Blues is available in the US and many countries around the globe. Oskar Blues is part of Monster Brewing Company, formerly CANarchy, a total beverage company committed to producing superior quality and great tasting beverages that satisfy any occasion.
About USA Curling
Founded in 1958 and headquartered in Eden Prairie, Minnesota, USA Curling is the National Governing body for the Olympic sport of curling and the Paralympic sport of wheelchair curling in the United States. The mission of USA Curling is to grow, strengthen, and advocate for the Olympic and Paralympic sport of curling in the United States by prioritizing accessibility and programmatic development from grassroots to podium. USA Curling is sponsored by Columbia Sportswear, the Dale’s family of beers, Twin Cities Orthopedics, Training HAUS, Toyota, Ice, Sports & Solar (ISS), Rock Solid Productions, Jet Ice, and Laurie Artiss. USA Curling is a proud member of World Curling and the United States Olympic & Paralympic Committee. To learn more, visit usacurling.org.
